I plan and build practical, user centered products and services.
I build wesbites accessible on mobile devices and desktop.
I build emails that adapt to different digital screen sizes.
I bring movement to designs through animation and video.
I have been building end-to-end brand and marketing solutions in my career, from websites to emails and print. My strengths lie on being able to fullfill those solutions creatively, yet ensuring the brand design is cohesive and effective across platforms and/or mediums.
I'm very passionate with team collaboration. I like sharing my ideas, yet very accepting to criticisms and learning from others. At the end of the day, I believe that an effective design solution is still having the end user as the goal.
When I'm not working, I'm either spending time with my kids, working on my yard, playing music at church or singing karaoke.
AAA, American Express, Costco, Discover, Wells Fargo, USAA, Experian, Biolase, and Revolve Clothing.
Here are my most recent projects, some in progress. Feel free to browse them. Feedbacks are welcome, especially for improvements or suggestions.
© Inaki Serrano 2020